Hello Halo is a marketing strategy devised with other students as a final project for a course called Market Research in Public and Private Sectors. We chose Halo Top as a company to pitch a novel idea for — a dual ice cream shop and bar, Hello Halo. An ice cream parlor by day and cocktail bar by night, our plan was to open a Halo Top owned flagship storefront in SoHo, New York. To best show our concept, I designed a presentation referencing Halo Top's current branding identity for our final. For a detailed summary of our marketing strategy, here is an outline of our plan.
Course taught by Carrie Spearin
Brown University Fall 2017