Hello Halo

Hello Halo is a marketing strategy devised with other students as a final project for a course called Market Research in Public and Private Sectors. We chose Halo Top as a company to pitch a novel idea for — a dual ice cream shop and bar, Hello Halo. An ice cream parlor by day and cocktail bar by night, our plan was to open a Halo Top owned flagship storefront in SoHo, New York. To best show our concept, I designed a presentation referencing Halo Top's current branding identity for our final. For a detailed summary of our marketing strategy, here is an outline of our plan. 

Course taught by Carrie Spearin
Brown University Fall 2017

New logo animation created for our concept

Mockup of the storefront

Presentation slides

Moon Wines

Moon Wines

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