Chameleon is a speculative business design that exaggerates the recent obsession with documentation on social media. If you didn't post it on Instagram, did it really happen? In the past few years, along with the onset of smartphones, posting on social media has become the norm. People's once-private lives are now capable of being exposed to the world, albeit highly curated. Now, people share slices of their daily lives, from images of their meals to pictures of places they've traveled to.
This project aims to highlight and poke fun at this trend by offering a service to "professionally curate" aesthetically pleasing Instagram accounts, via packages that people can purchase, as part of a subscription service. The images are all composed of fake props, but give people the satisfaction of posting a new photo to Instagram, similar to how people now often feel compelled to take photos for the sole purpose of sharing it on their Instagrams, rather than simply enjoying their experiences for what they are. The service disguises itself as an easy alternative for those who don't have the time or money to travel the world for cool Instagram photos, buy expensive cosmetics, or eat fancy meals, while utilizing common social media tropes as the sold "packages."
Designed for Design Studio II, taught by Clement Valla