Moon Wines is a re-packaging project of Trader Joe's Trader Moon Wines line, a relatively inexpensive, yet tasteful fine wine series that has risen to popularity in recent years. While maintaining its appeal to the younger consumers, this project was created under the pretense that the brand is looking for a special line of wines for gift-giving during the holiday season. Drawing influence from Tarot Cards and magic, this would be a limited edition Moon Wines collection, complete with packaging that represents a higher price range and more exclusive taste.
Created for Package Graphics, under the guidance of Aki Nurosi
RISD Fall 2017