Farina di Micha
A collaboration with my roommate, master chef, and RISD ID student, Micha Bentel, Farina di Micha is a fictional Italian-American bakery.
Drawing upon Micha’s Italian roots and baking style, this bakery would sell newly-imagined Italian treats. Traditional yet modern, the pastries themselves are colorful, fun, and unexpected. For the packages themselves, we maintain the duality of the desserts being both Italian and American by having labels with both English and Italian, and packages that open in half, splitting the best of two worlds.
Created for Package Graphics, under the guidance of Aki Nurosi.
Printed at RISD
The labels are inspired by Italian idiomatic phrases — they are whimsical, humorous, and point at the delight of enjoying such unique and interesting pastries.
For example, ne carne ne pesce literally translates to "neither fish nor fowl," referring to the unusually cube-shaped shortbread cookies that are hard to describe, yet delicious all the same.
Each of these cube boxes can be assembled at the pasticceria; they are constructed of paper with the sticker labels acting as the seals of the packages. 6 of these can fit into the larger bag, and are modular.